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IGNIS: Why Your Purpose Isn’t a Job—and Never Was

IGNIS: Why Your Purpose Isn’t a Job—and Never Was


There’s a quiet ache I see in so many people I work with.


It sounds like this:

“I know I’m meant for more… but I don’t know what that more is.”


Or this:

“I feel lit up sometimes, but I can’t explain why.”


Or even this:

“I’ve done all the ‘right’ things—and I’m still restless.”


If any of that resonates, let me say this plainly:

You’re not broken. You’re not behind. And you’re not confused.

You’re just trying to name something sacred with language that was never meant to hold it.


That something? I call it IGNIS.


What IGNIS Actually Is (and What It Isn’t)

IGNIS is Latin for fire.


Fire as in:

  • The thing that warms you from the inside

  • The thing that gives light in the dark

  • The thing God placed in you on purpose


IGNIS is your purpose.

But here’s the part that trips people up:


Your IGNIS is not your job. It’s not a title. It’s not a role. It’s not a single assignment.

Your job is just one place your IGNIS can show up.


When we confuse purpose with position, we end up:

  • Clinging to roles that no longer fit

  • Panicking at every pivot

  • Interpreting rejection as identity loss

  • Performing instead of living


IGNIS is bigger than that.



Why Most People Struggle to “Find Their Purpose”

Most purpose conversations start in the wrong place.


They ask:

  • What should I do?

  • What career fits me best?

  • What’s my five-year plan?


But purpose doesn’t begin with action. It begins with identity.


Before God sends people anywhere in Scripture, He names them. Before assignment comes being.


That’s why purpose feels slippery when we chase it through productivity. We’re trying to do our way into something that must be revealed.


IGNIS isn’t something you invent. It’s something you remember.



IGNIS helps you find, name, and live your purpose by bringing clarity to four elements that already exist within you:


🔥 Spark

What naturally lights you up. The moments you feel most alive, clear, and connected.


🔥 Fuel

The values, convictions, and beliefs that sustain you. What keeps the fire burning when things get hard.


🔥 Kindling

Your lived experiences—especially the painful ones. What shaped you. What refined you. What gave you empathy and authority.


🔥 Flame

How your fire is meant to serve others. Who benefits when you live fully aligned.


IGNIS is not about starting from scratch. It’s about gathering what’s already true—and letting it speak.


We’ll go much deeper into each of these in future posts, but for now, here’s the key takeaway:


Your purpose is not missing. It’s just unnamed.


If this resonates, you’re already in the work.


This is what IGNIS is designed to help you name.



Why Rejection Often Precedes Clarity

Here’s something I’ve noticed over and over again:


People often come to IGNIS work after:

  • A job loss

  • A breakup

  • A closed door

  • A season of deep disappointment


Not because rejection creates purpose— but because it removes distractions.


Rejection strips away borrowed identities. It exposes where we were outsourcing our worth. It forces us to ask better questions.


And if we let it?

It becomes kindling.

Not destruction. Preparation.



Purpose Doesn’t Arrive Fully Formed


IGNIS is not a lightning bolt. It’s a flame that grows with attention.


You don’t need:

  • Perfect clarity

  • A polished plan

  • A final answer


You need:

  • Honesty

  • Curiosity

  • Willingness to listen


Purpose unfolds as you walk with it. Not before.




If You’re Feeling Restless Right Now


Let me leave you with this:


Restlessness is not a failure. It’s often an invitation.


An invitation to stop shrinking your fire to fit someone else’s expectations. An invitation to separate who you are from what you’ve been doing. An invitation to live on purpose instead of on autopilot.


Your IGNIS is already burning.


The work now? Learning how to tend it.


🔥 Ready to Explore Your IGNIS?

Discover your Spark, Fuel, Kindling, and Flame — and learn how to live your purpose with clarity and courage.



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